Drafting and planning

I have decide that i shall include a selling line to accompany my masthead 'Ignite' as selling line's are a common convention of magazines in persuading the readers to buy the magazine and also because NME use a selling line so i want to replicate them by including my own.

I wanted it to link to my masthead which would help 'brand' my magazine making it unique and recognisable. However i also needed it to sound attractive to my target audience, mainly people who enjoy reading about modern music, so i needed to link it to that as well. On top of this it also needed to be short and sweet, something catchy that readers would easily remember.

It is for these reasons that i came up with this selling line:
'Setting alight modern music'

This selling line is basically saying that my magazine is setting alight or igniting modern music like a fire so that it can burn bright for all to see. the fire (the modern music) exists because it has been sparked by the magazine through its content (hence the name ignite) and by creating this fire it implies that the magazine is revealing modern music to the world by lighting it up because before it was unnoticed and unheard of so without this magazine you would be unaware of the hottest new music. This makes out as though fans of modern mainstream music (my target audience) will be missing out and therefore it persuades them to buy the magazine.

My magazine delivers on this promise as the main feature that i will be using in my magazine is a hot new indie rock band that are beginning their rise to fame.