After collecting in my results from my online survey http://stevesasmedia.blogspot.co.uk/2014/10/target-audience.html i can now identify my target audience better and see how i can improve my magazine through their input.
- I had originally assumed that my target audience would be teenagers however my survey has revealed that only 1 teenager has indie rock as their favourite genre of music whereas there are 2 adultsabove the age of 32 who have it as their favourite genre. Although the majority of the teenagers said they enjoyed indie rock , more adults have it as their favourite. This means that my target audience isnt just teenagers and therefore i should focus on a wider demographic. I could do this be ensuring that my magazine is more formal and appropriate for both teenagers and adults.
- 4 of the responses (that arent all from the same demographic) state that the house colours should be white black and red so by ensuring that such colours are used i can hit my target audience further. however i was going to use these colours anyway to suit the serious style of the genre
- 1 response from the teenage demographic said that they would expect typical rock instruments to be on the front cover and 2 responses in different questions pointed out the use of sunglasses as a prop because it shows attitude, i think i will more than likely include this because it will create a cool, rebellious image for my band. However, although it was an idea worth considering as it does relate to my genre of music, i dont think i will include an instrument as a prop because they do not appear often on magazines especially on mainstream ones like NME which i am using as influence for my magazine 'IGNITE'
- Most of the responses said they would like to read interviews in the magazine which i will with my double page spread however some said they would like to read about that band's/ artist's album, so in my double page spread i could include a section referring to my band's album, most likely in the form of a review. On top of albums and interviews some responses said they would like to read about gossip, new bands and also music technology, so these are options i can consider including in my contents page or the fron cover, most likely through puff or even a pug, this would give my magazine variety and appeal to my target audience
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