target audience

SIMILAR BANDS/ ARTISTS
I have decided to research into my chosen genre of music and the target audience through, 'The
Arctic monkeys'. This is because I want to create a band that are similar to them because they are a typical indie rock band that suit my chosen music genre.

The arctic monkeys most often try and create a rebellious and intimidating image to its target audience which is typical of a rock/ indie rock band as this genre of music is very serious and there is little emotion.

This band creates such an image mainly through their facial expressions, costume and also blocking. The lead singer, Alex Turner, is always stood in front of the other members demonstrating his dominance whilst he is also often wearing black sunglasses which conceals himself and therefore makes him look more intimidating and menacing.

Most of the time, the band members are also wearing black clothing, which has connotations of things being dark and serious with little emotion like the genre of music.

The arctic monkeys also try and portray this image through typography. On a lot of their magazine covers their menacing appearance is matched by that of the headline which is in a big, bold and professional font which complies with their serious image.

As well as this they also use text, as in article body text. When they are being featured in the magazine they will continue to follow their image by being deadly serious or cocky and intimidating.

This rebellious and intimidating image appeals to an indie rock music target audience because they reflect the hard faced, serious genre of music that appeals to them they may feel a sense of awe at this authoritative and rebellious band whom they feel they can relate to through their music.

I would hope to produce work that is similar to that of the arctic monkeys, because they are the same genre and therefore the same target audience, so when I come to create my band I can follow some of the typical conventions of this genre like an intimidating image through the use of photography, typography and text.